Hello, Hulu!
Why hasn’t someone yet bought Hulu? Or, should we ask, why haven’t the three TV networks that own it been able to sell it? Here’s betting it’s the terms for their content: Which shows? How much? For how long? Microsoft’s TV deals announced this week diminished its need for Hulu. The badly mismanaged Yahoo is itself up for sale. Dish could use Hulu if it gets some content deals with it to help it launch its Blockbuster OTT service. Google, which is putting up $100 million to get original content for YouTube, could use Hulu to re-launch its ill-fated Google TV. Ambitious Amazon would welcome more contrent to feed its $200 Kindle Fire tablets. Then there’s Apple, which could use Hulu to augment its iTunes service, possibly replacing Netflix on Apple TV and, who knows, perhaps launch a line of TV sets. Or maybe the TV networks, minus Comcast’s NBC Universal, will decide to keep Hulu and control their own Internet destiny.
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