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Jobs Wanted an Easy-to-Use TV Set That Was Completely Integrated

Might we soon see an Apple TV set? In his book about Steve Jobs, author Walter Isaacson says, “He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant.” Jobs told him, “I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.” Be aware Samsung, LG and Sony! The user interfaces on your smart TVs simply don’t stack up to what Apple aficionados expect.