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RealNetworks’ Rinse Coming to the UK

RealNetworks earlier this year released a desktop app named Rinse. The service aims to “seamlessly organize and repair your iTunes music library” by cleaning and adjusting metadata using Gracenote’s music database. The service, first launched in the US, has now arrived in the UK with the same pricing model. It cleans up 50 songs for free and can be expanded to the rest of a music library for £30. The launch is coinciding with the iPod’s 10-year anniversary, meaning it comes with a mischievous twinkle given the company’s history with Apple. Rinse works well, but it may not find mass appeal. The service not only has to successfully clean songs, but it also has to show users why their existing library’s metadata mistakes are worth fixing for a price.