More than 60 million Americans listen to Internet radio weekly, and the number will expand to 77 million users by 2015, according to a new study from Bridge Ratings.
Of those 60 million, 84% are considered regular users and listen to at least five minutes of an AM or FM stream per week. Roughly 62% of these 60 million listen to at least five minutes of an Internet-only service each week — this covers things like Pandora and Slacker.
The study found that AM and FM simulcasts are listened to about 2.5 hours each day accessed, while Internet-only streams average around 1.4 hours per day accessed.
The study also found that:
- 18% of those listening to Internet-only streams do so on a mobile device; 8% for the AM/FM streams.
- By 2015, those listening to Internet-only streams will reach 72% of this audience.
- By 2015, the number of these users listening to AM or FM Web broadcasts will actually drop to 81%.
- The percentage of listeners using Internet-only and AM/FM-only services will equal out at 77% by 2016.
- According to users, "music discovery" is twice as likely to be a reason for them to select an Internet-only stream over an AM/FM simulcast. |
