Super Bowl Sunday is arguably one of the biggest money days for advertisers and often features commercials pushing the envelope. This year, Hulu and CBS Sports are giving all the ads space on their sites after they air. At Hulu.com/adzone and CBSSports.com, users will be able to see the ads from this Sunday’s Super Bowl XLIV, as well as some from previous years and other ads often shown on the sites.
Advertisers spent $200 million last year for time slots and productions of what ran during Super Bowl XLIII, and every year, the Internet increases the bang they’re getting for their buck. The ads often go viral and end up being shared across a variety of networks and social sites; by hosting them, Hulu and CBS hope users will show up and watch multiple ads — all while pairing their own advertisements on those Web pages — instead of having to search through upload sites like YouTube. |
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