2:30am EDT, Thu Sep 9

Search




Qualcomm at the Super Bowl With 3 Ads


By: The Online Reporter
Publish Date: February 05, 2010

Complete articles are posted three weeks after they have been sent to subscribers. To request a copy of the current edition, e-mail paperboy@riderresearch.com .




Qualcomm’s FLO TV will run three of those $2 million plus (that’s each) commercials on this Sunday’s Super Bowl. "All three spots introduce viewers to mobile TV and our FLO TV Personal Television, which are some of the many ways in which FLO TV lets people take live TV with them wherever they go," said Jayne Hancock, FLO TV’s VP of marketing. The FLO TV service and mobile TV are sold separately from the reseller deals the company has with AT&T and Verizon Wireless.